Photo courtesy of Nation Restauraunt News
Olo Inc., a SaaS company that provides digital ordering and delivery programs for restaurants, will be integrating Grubhub, one of the leading third-party food delivery services, into digital orders through point-of-sales systems specifically for restaurants. Thanks to the Olo Rails module, which reportedly “publishes restaurant’s menu, price and location information and then manages those through participating third-party marketplaces,” Grubhub orders will be directly streamed through the restaurant’s POS system.
According to Noah Glass, founder and CEO Of Olo, the company decided to pursue this integration because “as the U.S. economy and restaurant dining rooms began to reopen in Q2, restaurant digital sales proved durable, demonstrating that the restaurant industry’s digital transformation is not just about delivery, but all ordering modes and across all service models: delivery, drive-thru, table service, and takeout.” Glass explained Olo’s commitment to restaurants, stating that “it wants to give them a single place to manage all of their on-demand commerce traffic, whether it’s their direct channel or their indirect channels, and they can now do that through Olo Rails with this new partnership.”
Grubhub’s integration marks the latest addition to Olo’s portfolio, which now includes “Caviar, DoorDash, Grubhub, Postmates, Seamless, Uber all of the major national delivery aggregators and the regional and local aggregators that matter in specific geographies for our operators,” according to Glass.
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